where I think about the practice – and the business – of psychoanalysis and psychotherapy
Most therapists approach referrals with mystical thinking, hoping clinical excellence somehow generates business. I've learned to think systematically about the practical mechanisms: throw lots of spaghetti at the wall, focus on wholesale rather than retail channels, and use authentic self-representation as both attraction and filter.
You're already doing lots of networking, but probably don't even notice it.
When I get a referral, I handle it quickly. I almost NEVER make anyone wait more than 24 hours. Usually, I get back much more quickly than that.
Making referrals is the best way to get referrals.
Should therapists write support letters for their patients? I don't do so, generally.
In which I try, differently, to summarize my takeaways from - and my struggle with - Solms.
I watched Mark Solms present on his "revision of drive theory." It was powerful, and compelling.
I have an unusual preference, when it comes to payment by my patients: I prefer to be paid a flat fee, monthly, regardless of how many sessions take place.
I don't like informed consent forms.
My cancellation policy is simple: regardless of whether we meet or not, my patients pay for every scheduled session.